Your best thinking lives in calls, webinars and decks, then disappears. Knowledge doesn’t compound.
Prospects ask the same questions (structures, governance, compliance, risk) and you repeat yourself.
Inconsistent messaging from juniors confuses clients.
Brand recognition requires consistent presence. Content creation takes time.
Client onboarding and education costs valuable partner hours.
Up to a third of expert time is not billable (business development calls/ admin).
We turn your expertise into an owned, evergreen asset: Academy + Toolkit + Funnel:
Capture your IP from what you already have (webinars, decks, recordings, docs).
Structure it into a clear learning journey that makes your value and thought leadership obvious - fast.
Produce polished modules with practical downloads (checklists, templates, decision trees).
Publish it as an academy that you can use to qualify leads and educate clients.
Turn expert knowledge into internal training manuals that aligns teams and standardises delivery.
Partner billable hours freed
Cost to onboard a new client reduced
Time-to-first-value reduced
Sales cycle length reduced
Client conversion rate increased
Training time for juniors reduced
Quality consistency improved
Compliance risk reduced
Marketing content throughput increased
Inbound lead volume increased
Client retention improved
Referral rate improved
Forrester found that when formal customer education programs are adopted, firms see:
+6.2% revenue
+7.4% retention
−6.1% support costs
Curriculum Design: A custom-tailored educational curriculum aligned to showcase your expertise and frameworks.
Content Creation: Engaging and informative content in your chosen format. Can include talking head avatar/ voice cloning or simply voiceover plus slides. Multiple languages possible.
Platform (including payments acceptance if desired) owned fully by you. We can manage as admin if preferred.
Community Management: Active moderation and support to foster a thriving learning environment.
Performance Analytics: Data-driven insights to track the effectiveness of your educational content and optimise for maximum impact.
All assets handed over. Repurposing options available.
Pick a goal: client education, internal training, CPD/CLE course, or sales enablement.
Define the audience: lawyers, compliance, ops, sales, clients, or partners (by jurisdiction).
Extract partner expertise: 30–60 min interview + collect existing decks, memos, FAQs.
Build the course: outline → scripts → slides → quizzes → templates + disclaimers.
Produce the content: Choose format, sign off on scripts before production.
Approve & publish: 2 reviews included. Partner + Risk sign-off → upload to LMS/portal.
Measure & improve: completion, drop-off, support reduction → quarterly refresh updates.
You retain full ownership of platform, payments (if collected), community and learner statistics.
We can remain admin for ongoing support as desired.
Catena MBA has provided consulting to blockchain clients since 2017 and produced online educational content for Web3 since 2021.
Our courses have been sold in over 35 countries.
We understand the technical, regulatory, and commercial context within which you operate. This helps us turn your expertise into clear learning assets that help clients grasp complex topics quickly - saving you countless hours on discovery calls and pre-qualifying clients that turn into secure engagements. Over time, we have refined a repeatable production process that converts subject-matter expertise into structured, high-quality learning content with speed and consistency.
We know from first had experience that our educational material drives high value consulting engagements.
Build your brand with assets that amplify your presence and thought leadership.
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