B2B Academy Production for SaaS & Firms

Why does it matter?

Your best thinking lives in calls, webinars and decks, then disappears. Knowledge doesn’t compound. Prospects ask the same questions (structures, governance, compliance, risk) and you repeat yourself. Inconsistent messaging from juniors confuses clients.

Brand recognition requires consistent presence. Content creation takes time. Client onboarding and education costs valuable partner hours. Up to a third of expert time is not billable (business development calls/ admin).

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End result is loss of revenue.

We turn your expertise into an owned, evergreen asset: Academy + Toolkit + Funnel: Capture your IP from what you already have (webinars, decks, recordings, docs). Structure it into a clear learning journey that makes your value and thought leadership obvious - fast.

Produce polished modules with practical downloads (checklists, templates, decision trees). Publish it as an academy that you can use to qualify leads and educate clients. Turn expert knowledge into internal training manuals that aligns teams and standardises delivery.

Outcomes You Can Expect

Partner billable hours freed

Cost to onboard a new client reduced

Time-to-first-value reduced

Sales cycle length reduced

Client conversion rate increased

Training time for juniors reduced

Quality consistency improved

Compliance risk reduced

Marketing content throughput increased

Inbound lead volume increased

Client retention improved

Referral rate improved

Customer education pays back:

Forrester found that when formal customer education programs are adopted, firms see:

+6.2% revenue

+7.4% retention

−6.1% support costs

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What You Get

Curriculum Design

A custom-tailored educational curriculum aligned to showcase your expertise and frameworks.

Content Creation

A custom-tailored educational curriculum aliEngaging and informative content in your chosen format. Can include talking head avatar/ voice cloning or simply voiceover plus slides. Multiple languages possible.

Platform

A custom-tailored educational curriculum aligne(including payments acceptance if desired) owned fully by you. We can manage as admin if preferred.

Community Management

A custom-tailored educational curriculum aligneActive moderation and support to foster a thriving learning environment.

Performance Analytics

Data-driven insights to track the effectiveness of your educational content and optimise for maximum impact.

All assets handed over

Repurposing options available.

How It Works

Pick a goal: client education, internal training, CPD/CLE course, or sales enablement.

Define the audience: lawyers, compliance, ops, sales, clients, or partners (by jurisdiction).

Extract partner expertise: 30–60 min interview + collect existing decks, memos, FAQs.

Build the course: outline → scripts → slides → quizzes → templates + disclaimers.

Produce the content: Choose format, sign off on scripts before production.

Approve & publish: 2 reviews included. Partner + Risk sign-off → upload to LMS/portal.

Measure & improve: completion, drop-off, support reduction → quarterly refresh updates.

Triangle behind a mountain range made with structural grid like texture

Why Catena?

Catena MBA has provided consulting to blockchain clients since 2017 and produced online educational content for Web3 since 2021.

Our courses have been sold in over 35 countries.

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We understand the technical, regulatory, and commercial context within which you operate. This helps us turn your expertise into clear learning assets that help clients grasp complex topics quickly - saving you countless hours on discovery calls and pre-qualifying clients that turn into secure engagements. Over time, we have refined a repeatable production process that converts subject-matter expertise into structured, high-quality learning content with speed and consistency.

We know from first had experience that our educational material drives high value consulting engagements.

Build your brand with assets that amplify your presence and thought leadership.

Trust-first academies and premium courses, built from verified source material and engineered for measurable outcomes.